EMI

EMI also known as EMI Music is a multinational music company and it's headquarters situated in the heart of London, UK. It is amongst one of the four biggest major record labels in the music industry around the world. EMI is a member of the RIAA and IFPI.

EMI was formed in March 1931 by the merger that also formed 'His Master's Voice' (HMV)
Successful artists and bands within EMI were, Kate Bush, Duran Duran, Iron Maiden and Blur.
Iron Maiden are a London five-piece band and are still recording with EMI even after 20 years.

Though EMI are a successful major recording label, they have had their ups and downs for example, they were forced to sell Columbia USA due to anti-trust issues taken by its American competitors.
EMI released its first LPs in 1952 and its first stereophonic recodings in 1955

Over the years EMI was located in many places, first starting off at Abbey Road, London then moving to such places like Manchester Square, London where the album 'Please Please Me' by The Beatles was recorded.

EMI was acquired by Terra Firma Capital Partners in 2007 after a dramatic decline in the British market share which went from 16% to 9%to 7%. The estimate that EMI had lost was around £260 million.

EMI also has several labels under them such as, Blue Note Label Group and Virgin Music Group.

It was announced on October 31st 2011 that Warner Music Group has yet attempted to acquire EMI's business.

Evaluation.

I think the overall design of my front cover and contents of my magazine is a success considering that I have been studying Media for about a month now.

Not many materials were used because most of my work was done and completed on Photoshop. I am glad I chose Photoshop to design my magazine because it is simple, yet it makes everything look really good and professional. Next time, I would like to learn much more shortcuts for Photoshop which I would benefit hugely in saving time and looking for the tools.

The colour scheme for my front cover was also a huge success. I had experimented with many colours and not using up too much time, I had quickly discovered that the colours yellow, burgundy and black go really well together. I used all 3 colours fairly and no specific colour was chosen as a main colour.

The whole project did not take long at all. It took me about 2 weeks to design my front cover and perfect it to my standard. It took me about 3-5 days to come up with my contents but, I had changed the design several times due to certain colour scheme problems and pictures. I do not think the time I took to design this magazine would alter any costs in the making.

I had asked many people within the school and in the age limit of my magazine if they liked it or not. At first, they said it looked like a Fashion magazine due to the fact that I had my model’s name on the front cover and it was really eye catching. But I had then took in those comments and changed it to look much more like a college magazine.

Overall, I think my magazine would sell to my target audience because it includes all the things I need to attract my audience and the way my magazine is laid.

This is my final design of my contents page for my magazine. I have included and used the same fonts as I did in my front cover. This time, the main colour I have used is burgundy. I did this because the main colour on my front cover was yellow and this gives my magzine a variation of colours.

Also, I have included a background which is of the college reception. I did this because it gives off a warm welcome to the audience once the open up the magazine.

My contents is laid out fairly simple because I did not want to complicate the contents page any more.

At the bottom, as you can see I have included to pictures which have a bleed in them. This is to show the audience what the magazine will be about if they are interested in the topic.

I chose this overall layout because it is fairly simple and not too complicated and also, it makes the magazine look more professional.

FINAL DESIGN FOR MY FRONT COVER.

This is my final design for my magazine.
I have included everything that a normal front cover of a magazine would have and I made it mine. I have done research on several magazines such as, NME, KERRANG and VOGUE. I had gathered some ideas also from my own imagination and magazines I have read in the past.

In this front cover, I have used a font called 'Bauhaus 93' for my mast head and 'TW Cen Met' for the text inside the mast head. My background is a photo that I had taken myself. The person is Sasha Lashkariani. I had used Photoshop and edited the picture to give it a vintage looking look because I did some research on 15-17 year olds and it shows that they are trying to bring vintage back! What I did on photoshop was change the colour curves hence making it look like an old photo.

Also, to make the photo stand out I have also bent the text so it wraps around the main image and makes the whole magazine much clearer.

On the bottom right, I have included a pull quote and a graphic. I used a pull quote because it mixes in with the image I have next to it, which is about my other model, Ozge Altinok and her camera. Yet again, I have manipulated an image of her on Photoshop to give it some sort of 'vintage' look and also, I added a polaroid frame around it for more effect.

In the near bottom middle, I have added some text saying 'NMBEC'S PROSPECTS' using the same font but with different condensity and boldness. I also made the text collide with each other a bit because this adds an effect to make it look modern and not out-dated and made the colours different so it would be the next thing you would look at after the title to ensure the readers that it is a school related magazine.

Barcodes, prices, dates and months have also been added for realistic purposes.

On the middle right and middle left of the magazine you can see some plugs of the magazine. I did this to give the target audience a sneak preview of what they are about to read. This is a very useful technique as everybody wants to know what they are buying! I had used the same font for all text here but again, different condensity types and boldness; for example 'TIPS' was written in 'TW Cen MET Condensed Extra Bold' and 'Lashkariani' was written in 'TW Cen MET Condensed'.

I have also photoshopped out a bar inbetween the mast head of the letters F and E. It was a green bar as you could see in my previous covers and I thought it would take away the attention from my front cover.

Finally, on the left side you will notice that it says 'EXCLUSIVE' this is yet again to catch the reader's eyes and underneath it, it tells us that the magazine uncovers how different A-Levels are compared to GCSEs. I have also used a technique called 'Puff' to boost it's status so the article would seem much more interesting as the readers see on the front cover.

More changes have been made to my magazine cover. The final design for it is at a near.
I have changed the mast head and put the words 'Leading, Into, Further and Education' into each separate letter so that the audience will know what that letter stands for. I did this because in my previous covers, I had asked people did you notice the writing underneath the mast head and they replied with 'no'.

I also changed the colour scheme to, yellow, burgundy and black. I had been creative and tried mixing many colours together and my results came out like this because I could not use any light colours because of my background and the colours burgundy and yellow blend in together very well, it also creates a contrast in colours.

A barcode has also been added along with what month and year this magazine is realised, which issue it is and the price. This is to make my magazine seem much more detailed.

Although my designs are at a near end, I am still making progress constantly to make it better.

Magazine draft. Number 3.1

Slight changes in my magazine cover because I had done some research and looked into how people thought of and saw my magazine. Many had said it was a good magazine but it looked more like a Fashion one rather than one for school.

I then decided I would modify the look but keep a similar layout. I changed the mast head's colour to grey and the 'future'. I did this because the red was attracting too much attention. Also, instead of having Sasha's name, I changed it to 'Future Prospectus'. More changes will be made as I am still not satisfied. I am improving my front cover as you are reading this.

Magazine draft. No.3

This is my third draft for my magazine. I have changed my background picture back to my original one and also kept the background of my actual picture to keep it's originality. The fonts I have used are, TW Cen MT, TW Cen MT Condensed Extra Bold, TW Cen MT Condensed and Balloonist SF. I chose these fonts because with TW Cen MT I could keep using the same font but yet they look different due to the condensity and boldness. In this new draft I have also added things such as a name for my model and included some plugs to give the audience a little sneak peak which will get them even more curious!

Magazine draft. No.2

This is my 2nd draft for my magazine cover, what I did here was I kept the image whole and used all of it as a background to try out different things. I used a Balloon SF font for my mast head, also added some shadow to the mast head to make it stand out even more. Also, underneath the mast head is a tiny mast head saying, 'Leading Into Further Education' which is what 'LIFE' stands for. I hope my new title will encourage and attract more of my target audience to be interested in this magazine and also know what this magazine is about.

Further details will be added.

Exsisting Product Research.

Best Life magazine. The layout of my magazine idea was very similar to this one. Without even looking at the contents of this magazine you can tell it is about a luxurious life, how to dress well, an over all magazine for men and for looks. The model here which is, Jay Z, a famous rapper. He is posing with a straight angle of gaze as if he is looking at you and he is also re-adjusting his blazer, in most cases this shows him being in the high up society, above everyone else.

The layout of this magazine seems simple and plain, but yet it still can attract it's readers attention because it uses a big, red and bold title, a white background contrasting the mast head. The text it wrapped around the image of Jay Z so it seems really sleek and simple, too.

Further details will be added to my front cover soon.

Draft for my magazie cover.

This is the basic cover that I have created for my magazine front cover. It features and bold and eye catching title, my model for my front cover (Sasha Lashkariani) and the grey blocks represents where my plugs, pull quotes, barcodes and etc will be placed. More work will be put in once I have come up with more interesting ideas. Also, the white background will be changed to make the whole concept of the magazine much more interesting than it is currently standing.

Typical Reader Profile - Charlie.

Charlie is a 16 year old boy in Year 11 studying at St. Joseph's College. Charlie enjoys to swim, draw, socialise, play his saxophone and many more thrilling hobbies! He wants to be a successful and well known person in the Media industry but at the moment he is not sure whether he will be either carrying on his education at a sixth form or college or, going out in the big world and look for a job! He is now stuck with a dilemna and is not sure which path to follow into. This is where my magazine comes in. It will give him detailed stories on previous students that have either gone into the work path or further education path. My magazine will give him detailed run downs about further education.

Change of Magazine Name: LIFE (Leading Into Further Education)

My Magazine name will be changed from 'Together' to 'LIFE'. The reason behind the change is because as I photographed my models for my magazine, I realised the shots were more of a change from Year 11 to Sixth form and because I would have more knowledge of leaping from Year 11 to Sixth form as I have experienced it myself and it is still fresh in my memory!

The Magazine will be aimed at students aged 14-16. This is because this is the age group this magazine is designed for. It will include stories of previous students making this big leap, students that chose not to take the Further Education path and go straight into work and how they are all coping. It will also contain tips and tricks on how to lead a steady Further Education life, such as handing in work on time but. not stressing yourself out at the same time.

Pre Lim Front Cover.

These are 2 of many photos of which I have taken and may be used as my Pre Lim Front Cover. Whichever picture I plan to use, I will crop out the person (in this case, Sasha Lashkariani) with use of a photo manipulating program (Photoshop).

Typical Reader Profile - Shivani.

Shivani is an average 14 year old teenage girl studying at NMBEC. She has been at NMBEC for 3 years now and the day for choosing her subjects for GCSEs is closing in! She is slightly worried about choosing what subjects. In Shivani's spare time, she enjoys reading, writing poems, baking and swimming. So, she is eager to know what subjects will be suitable for her yet also enjoyable. Shivani says that she nervous on choosing her subjects as she may be taking on new subjects that were not on offer in year 7, 8 and 9 such as Business Studies. This is where the magazine will come in and help her get some knowledge and advice from previous students.

Name of the Magazine.

The name of my school magazine will be called 'Together' I am going to call it 'Together' because it can have several meanings, one being that this is the magazine that as everything and anything about the school and it's local area together in one place, secondly meaning that this magazine is the type that a whole family can read, for example, it will include any new, interesting or weird activities that come up in school for the kids and teenagers to know, any recent events or up to date news for the adults and just pure entertainment for everyone! Third and final meaning, it shows how NMBEC is a big family with people of all races together.

Target Audience (School Magazine)

The target audience for my school magazine will be the students at the actual school and for their parents and could also include anyone in their household. This means that as long as the audience can read, the magazine will be suitable for them. I did this because in order to attract the student or parent to buy it, it will need to be some sort of family magazine which anyone can pick up in the house and read it for leisure or just to kill time.

Amazon gadget.

On the right hand side I have added an Amazon music gadget. It shows you music from Amazon, it also has all types of genres so it's also a way of advertising music to anyone on my blog.

Target Audience (Music Magazine)

The target audience for my magazine will be pitched at people who enjoy listening to mostly indie, alternative and rock music. I think I will also try and include other genres but, at the same time, i will be a similar genre to the actual magazine. For example, Ed Sheeran is a rising singer in the music industry and his genre of music is mainly rap but it also has a twist of acoustic and indie. More artists will be looked into as I progress into this project.

Homework

For Monday you must have:
Completed all ideas, know your target audience and have come up with a name for your magazine

Have written a detailed 'typical reader' profile

Posted an entry on your blog with the above information.

The pictures above are taken by me (Karwin Lam) and edited by me and Deborah King. The first and last picture was edited by me and the second and third was done by Deborah. Our aim was to show Croydon that Ethnicity plays a big roll in our school and we have people from everywhere and they are thoroughly enjoying themselves at NMBEC! The first picture, I would describe it as a body shot, showing the whole body of everyone. The second picture an Establishment shot. To show what the school looks like, the third picture would be a mid shot, only being able to see half the person's body. It shows how people can revise and enjoy themselves at the same time. Finally, the fourth picture is also a mid shot, only going down to the waist.

3rd post.

Hi, I'm Karwin and this is my third post on blogspot and this blog will be dedicated to my school project, which is to design a music magazine and run this blog. I will try my best to interest you with the type of music I enjoy which is, anything ranging from indie to rap. I hope my magazine will be a varied music magazine where it does not just focus on one specific genre but it will be a big range so it can attract different groups of target audience.

Thank you.

Karwin Lam 12P

Added gadgets in the corner.

Media studies